FF Fabio Ferretti SEO, Ads, ecommerce, AI, infrastructure

Case studies and project notes.

This section is ready for structured case studies covering organic growth, Google Ads restructuring, ecommerce migrations, performance engineering, and AI-enabled workflows.

Senior positioning, pages built for clarity and conversion.

01

Planned format

Each case study will make the context, problem, constraints, hypothesis, intervention, and outcome explicit instead of hiding behind vague storytelling.

02

Topics covered

SEO audits, account restructuring, ecommerce replatforming, Core Web Vitals work, tracking remediation, and infrastructure decisions.

03

Why this matters

Case studies are useful because they show method and judgment, not just a polished final claim.

04

Editorial pipeline

Migration risk control, performance as a conversion lever, multi-market governance, and AI automations that genuinely save time.

Current placeholders

  • Ecommerce migration with controlled SEO risk
  • Google Ads restructuring and cleaner measurement
  • Performance improvements on large catalog stores

Questions that usually come up before starting.

Will the case studies always name the client?

Not necessarily. Some examples will need anonymisation, but the strategic logic will remain clear.

Can I ask about a scenario similar to mine?

Yes. Even if the public write-up is not live yet, I can explain the key patterns, risks, and likely decision points.

Need an informed second opinion now?

Describe the situation and I can tell you which signals I would examine first.