eCommerce migration: SEO and launch checks.
I support platform changes and store rebuilds by planning checks for URLs, content, redirects, conversions and feeds, from the current store through post-launch monitoring.
Before the platform change
I collect existing URLs, organic traffic, categories and conversion data, identifying pages and functions that need to be preserved or replaced.
Magento, Shopify and other platforms
Magento and Adobe Commerce need attention to filters and store views; Shopify moves require URL, variant and app checks. For WooCommerce, PrestaShop and Shopware I review taxonomies, modules and catalogue handling. Custom and headless stores require checks adapted to their implementation.
Redirects and indexing
I map old URLs to relevant destinations and check canonicals, noindex settings, sitemaps, internal links and hreflang before release.
Catalogue and integrations
Replatforming also affects product identifiers, ERP, PIM, availability, feeds and conversion data. These need checks alongside the pages themselves.
Launch and monitoring
I review the staging site, agree launch checks and monitor errors and traffic afterwards. We define who resolves issues and which conditions should delay release.
Work and checks
- Baseline of pages and search data
- Redirect mapping and verification
- Platform, feed and conversion checks
- Post-migration monitoring
Before we start.
Can you guarantee no traffic loss?
No. Traffic can fluctuate and external factors still apply. The work reduces avoidable errors and helps identify problems quickly.
Do you support moves from Magento to Shopify?
Yes, as well as migrations involving WooCommerce and PrestaShop. Checks depend on both platforms and the integrations involved.
Can you help after a problematic migration?
Yes. Where historical data is available, I compare the previous and current site for redirect errors, missing content and indexing problems.