FF Fabio Ferretti SEO, Ads, ecommerce, AI, infrastructure

Consulting for growth, acquisition, and technology.

The workstreams are connected: SEO, paid media, analytics, infrastructure, migrations, and performance. Splitting them usually slows decisions and increases cost.

Senior positioning, pages built for clarity and conversion.

01

SEO consulting

Strategy, architecture, audits, recovery plans, editorial governance, and support for teams that need organic visibility to turn into revenue.

02

Google Ads and performance marketing

Cleaner account structures, better tracking, tighter query management, and coordination between media, landing pages, and measurement.

03

Ecommerce, migrations, and technical performance

From platform decisions to speed engineering and SEO risk control during replatforming, redesigns, or infrastructure changes.

04

AI workflows and useful automation

Workflows that reduce operating friction across research, content, analysis, QA, and internal support without creating more stack noise.

How these capabilities work together

  • Priorities are ranked by business impact and risk
  • Every recommendation is tied to measurement and accountability
  • Strategy is translated into practical execution sprints

Questions that usually come up before starting.

Can we start with only one workstream?

Yes. Many engagements begin with one issue, then expand only when technical or measurement dependencies become relevant.

Do you offer one-off or retained work?

Both. The scope can be a focused audit, project support, fractional advisory, or ongoing guidance.

Need to identify the right first lever?

A first conversation is useful to define priority, likely upside, and avoidable mistakes before more time and budget are committed.