FF Fabio Ferretti SEO, Ads, ecommerce, AI, infrastructure
Specialist consulting

Magento SEO expert for Adobe Commerce and complex stores.

This page is for stores where generic SEO advice is not enough. Magento and Adobe Commerce create platform-specific ranking problems around layered navigation, category structure, rendering, multi-store setups, and migrations.

Senior positioning, pages built for clarity and conversion.

01

When you need a Magento SEO expert

Usually when the store has grown in catalog size, complexity, or international footprint and the SEO problems are clearly platform-related rather than generic.

Typical triggers include bloated indexation, weak category rankings, crawl waste from filters, multi-store confusion, or a migration where organic performance is at risk.

02

What I look at inside Magento

Layered navigation, canonical handling, faceted URL behaviour, category architecture, pagination signals, internal linking, schema, store-view structure, and rendering implications from Hyva, PWA, or headless layers.

The point is not to run another checklist. It is to identify the few platform issues that are suppressing rankings and commercial page visibility.

03

Magento SEO and migration risk

Magento projects often intersect with redesigns, Adobe Commerce upgrades, ERP or PIM integrations, and replatforming choices. That makes SEO oversight part technical diagnosis, part risk control.

I work well in projects where developers, marketers, and stakeholders need one clear interpretation of what must be protected before changes go live.

04

Where this differs from a broad SEO consultant

A broad SEO consultant may see the symptoms. A Magento SEO expert should recognize the platform patterns quickly and understand which fixes are realistic inside the stack.

That matters when the store has real operational constraints, custom logic, large catalogs, or multi-country complexity.

Proof / process

  • Platform-specific audit focused on Magento and Adobe Commerce failure points
  • Prioritisation around categories, faceted navigation, crawl control, and migration risk
  • Clear translation between SEO needs and developer implementation reality
  • Support for stores with custom frontends, multi-store setups, or international scope

Questions that usually come up before starting.

Is this for Adobe Commerce as well as Magento Open Source?

Yes. The consulting applies to both, especially where catalog scale, international complexity, and integration depth raise the SEO stakes.

Do I need this if I already have an SEO agency?

Sometimes yes. This is a useful layer when the agency sees the SEO problem but the platform-specific diagnosis or implementation prioritisation remains weak.

Need to assess the project?

I can help you identify priorities, risks, and leverage points in a practical initial conversation.