eCommerce performance for a faster store.
I investigate loading and interaction across categories, products, the cart and checkout to identify problems that slow the buying journey.
Buying journeys
I test mobile and desktop journeys and compare results with real-user data where available. A fast homepage does not establish that filters and checkout work well.
Technical causes
I examine images, themes, JavaScript, apps, third-party services and server response times, including delays that appear during interaction.
Implementation priorities
I start with frequent problems in important buying steps and assess effort and dependencies with the development team.
Checking changes
I repeat the same tests and check store functionality. Commercial comparisons also need to account for campaigns, seasonality and other changes.
Work and checks
- Category, product and checkout analysis
- LCP, INP and CLS checks
- Image, script and server recommendations
- Verification after implementation
Before we start.
Will a faster store automatically sell more?
No. Speed can make buying easier, but sales also depend on products, pricing, traffic and other factors.
Can you assess a new store before launch?
Yes. Pre-launch tests help identify issues that should also be checked under real usage after release.