Specialist consulting
Ecommerce performance as a conversion and scale lever.
Speed is not a decorative technical metric. In ecommerce it directly affects conversion, SEO, paid media efficiency, and the quality of the mobile experience.
Key areas
Senior positioning, pages built for clarity and conversion.
01
Where the problem usually hides
Heavy themes, too many scripts, poor image handling, redundant apps, slow rendering, invasive third parties, and underpowered infrastructure.
02
What I measure
Core Web Vitals, rendering times, dependency weight, frontend quality, mobile behaviour, and impact on high-value templates.
03
Optimisation with priorities
Not all performance work has the same value. The job is to identify which changes will meaningfully improve UX, crawlability, and conversion.
04
Connection to business results
Ecommerce performance affects traffic quality, bounce behaviour, Ads efficiency, and the store's ability to scale without friction.
Proof / process
Proof / process
- Audit of templates and heavy dependencies
- Technical roadmap ranked by impact
- Connection between speed work and commercial metrics
- Support alongside frontend or platform teams
FAQ
Questions that usually come up before starting.
Is this only about Core Web Vitals?
No. CWV matters, but the scope is broader: experience, stability, and commercial consequences.
Is this useful before a migration too?
Yes. It is often the right moment to avoid carrying structural inefficiencies into the new platform.
Next step
Need to assess the project?
I can help you identify priorities, risks, and leverage points in a practical initial conversation.
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