FF Fabio Ferretti SEO, Ads, ecommerce, AI, infrastructure
Specialist consulting

eCommerce SEO consultant for stores that need more than generic SEO.

This page is for ecommerce teams whose main problem is organic growth. The issue may involve categories, filters, internal linking, product discoverability, content gaps, crawl waste, or technical blockers that stop revenue pages from competing.

Senior positioning, pages built for clarity and conversion.

01

When an ecommerce SEO consultant is the right fit

Usually when the store has traffic potential but organic growth is underperforming because commercial pages are weak, badly structured, or technically constrained.

The consulting model is especially useful when you already have a team and need stronger prioritisation, diagnosis, and decision support rather than a generic monthly SEO layer.

02

What I work on

Category architecture, search intent mapping, product and collection discoverability, internal linking, crawl control, content gaps, technical SEO, and the connection between rankings and revenue.

On ecommerce sites, the difference between more traffic and more sales usually comes down to page ownership, commercial intent alignment, and technical execution quality.

03

Why this is different from broad ecommerce consulting

Broad ecommerce consulting covers channels, platform, governance, and business structure. Ecommerce SEO consulting narrows the focus to organic search as a revenue system.

That makes it the better fit when your main question is how to grow qualified search demand, not how to govern the whole ecommerce operation.

04

Platform matters

The SEO work changes depending on whether the store runs on Magento, Shopify, WooCommerce, PrestaShop, or a more custom stack.

Where platform-specific complexity is the real bottleneck, I move deeper into the technical model rather than forcing a generic SEO framework.

Proof / process

  • Commercial-intent keyword mapping tied to the store structure
  • Audit of categories, filters, product visibility, and crawl waste
  • Prioritised roadmap across technical SEO, content, and page architecture
  • Focus on revenue pages rather than vanity traffic growth

Questions that usually come up before starting.

Is this just for large ecommerce sites?

No. The same logic applies to smaller stores too, but the value becomes more obvious as catalog complexity and competition increase.

How is this different from an ecommerce SEO agency?

This page describes a direct consultant engagement: senior diagnosis, prioritisation, and guidance. If you need wider execution capacity, the agency model becomes more relevant.

Need to assess the project?

I can help you identify priorities, risks, and leverage points in a practical initial conversation.