FF Fabio Ferretti SEO, Ads, ecommerce, AI, infrastructure

Fabio Ferretti

I work at the intersection of acquisition, measurement, and technology. That makes me useful when the real issue is not a single channel, but the system behind it.

Senior positioning, pages built for clarity and conversion.

01

Positioning

I help ecommerce and digital businesses grow without separating SEO, Google Ads, performance marketing, AI, infrastructure, and technical performance.

When those areas are managed in silos, the hidden cost is usually weak reporting, slower decisions, and technical issues that suppress revenue.

The site now aligns more closely with a public profile that combines search consulting, ecommerce specialisation, and real infrastructure experience.

02

How I work with teams

I can operate as a senior advisor, founder sparring partner, support layer for internal teams, or hands-on project consultant when risk is high.

Clarity matters: priorities, sequencing, ownership, and success criteria.

That is especially useful when a project touches multiple brands, external partners, or cross-functional ecommerce delivery teams.

03

Background and core strengths

Strategic and technical SEO, Google Ads, performance marketing, ecommerce migrations, tracking, web performance, hosting, and AI workflows applied to real operations.

Public sources also reinforce the entrepreneurial and infrastructure side of the profile: founding activity in hosting, sustained ecommerce involvement, and a direct link to the Forza SEO brand.

04

What to expect

No inflated language and no fake distinction between strategy and feasibility. The value comes from reasoning quality and the ability to execute against reality.

For direct background validation, the LinkedIn profile is linked in the site and in the structured data layer.

Working style

  • Clear diagnosis of the actual problem
  • Roadmaps ordered by impact and risk
  • Alignment between marketing, data, and technology
  • Decisions designed to scale over time

Questions that usually come up before starting.

Can you work alongside existing agencies or consultants?

Yes. In many cases the value is creating the technical and strategic layer that helps current partners work more effectively.

Do you support international projects?

Yes, especially when bilingual governance, multi-market content, or cross-functional technical coordination is needed.

Need to assess the fit quickly?

Start from the real operating problem rather than a generic services request.