Google Ads consultant for sales and enquiries.
I review campaigns, conversion measurement and landing pages to understand how your budget is spent and what it delivers.
Conversion measurement
I check that purchases and enquiries are recorded consistently, without duplicates, and that bidding uses the intended conversions.
Campaigns and searches
I review search terms, exclusions, locations and budget distribution, distinguishing branded searches from potential new customers.
Shopping feeds and landing pages
For Shopping and Performance Max I examine product feeds and Merchant Center errors. I also check whether landing pages match the advertising and allow users to complete the intended action.
Spend and results
I assess acquisition cost and ROAS alongside margins and lead quality, using the commercial data available.
Work and checks
- Findings with affected pages or accounts
- Priorities agreed with your team
- Implementation notes and follow-up checks
Before we start.
Can you review an account managed by another agency?
Yes. I can provide an assessment and discuss the findings with the campaign manager.
Do you work with lead generation?
Yes. Lead quality and the proportion of enquiries becoming customers matter as well as conversion counts.