Performance marketing consultant.
I help you assess customer acquisition costs and identify problems between an ad click and a sale. The work connects campaigns, measurement and the website.
The path to purchase
I compare spend, visits, conversions and sales, looking for problems such as mismatched landing pages, difficult forms or unavailable products.
Attribution
I review how channels claim results and where the data is incomplete. Multiple platforms can claim the same sale, so their totals need careful interpretation.
Commercial results
ROAS alone does not describe profitability. Where data is available, I consider margins, returns, costs and lead quality.
Testing changes
We agree a change, a measure of success and an observation period. I record other changes that could affect the comparison.
Work and checks
- Findings with affected pages or accounts
- Priorities agreed with your team
- Implementation notes and follow-up checks
Before we start.
Is this limited to paid advertising?
The review starts with acquisition but can include the website and measurement where they affect campaign results.
Is this suitable for an established store?
Yes, particularly when spend is rising and you need to assess whether it brings additional, profitable sales.