FF Fabio Ferretti SEO, Ads, ecommerce, AI, infrastructure
Specialist consulting

Hosting expert for sites that cannot afford bottlenecks.

Hosting and infrastructure affect performance, stability, deploy safety, operational resilience, and the ability to handle growth or traffic spikes.

Senior positioning, pages built for clarity and conversion.

01

When hosting is the real issue

When the site remains slow despite code work, deploys feel risky, traffic spikes create instability, or infrastructure costs no longer match operational value.

02

What I evaluate

Provider choice, architecture, caching, CDN, application configuration, observability, backups, environments, release processes, and external dependencies.

03

What this consulting should achieve

A stack that is easier to trust, easier to understand, and less likely to create blind spots when the business grows or the platform changes.

This service line is stronger when it reflects the public background tied to hosting and ecommerce infrastructure.

04

Infrastructure and marketing are connected

Weak hosting impacts SEO, Google Ads, tracking, checkout reliability, and customer experience. It should not be treated as a separate technical topic.

Proof / process

  • Assessment of reliability and bottlenecks
  • Map of operational risks and unnecessary costs
  • Recommendations for stack, caching, and environments
  • Joint reading of performance and business impact

Questions that usually come up before starting.

Can you help during provider selection?

Yes. That is one of the moments where senior guidance prevents expensive mistakes and unnecessary lock-in.

Does this include application-level issues?

When needed, yes, because many inefficiencies come from the interaction between code, platform, and infrastructure.

Need to assess the project?

I can help you identify priorities, risks, and leverage points in a practical initial conversation.